Direct mail is the only political advertising that the voter chooses...or doesn't choose...to bring into their home. It's the only piece of political advertising that they can spend as much or as little time with as they choose. It's tactile...it's intimate...and when done right, incredibly powerful.
Cutting to the heart of the matter...and providing an important resource in the bottom left corner.
We think most candidate slate cards are boring...and not effective. That's why re-imagined the medium created this little gem.
We wanted voters to feel like they had our opponent's drunk driving arrest file...so we gave them one.
Dorothea Lange's award winning photograph said it all in 1936. We took it a bit forward to illustrate the modern-day plight of the homeless. A large heavy piece on purposely un-coated stock to give texture and convey authoritative weight to this striking and intimate portrait.
Illustrating complex issues through...illustration.
A vision of generations using a picture that conjures the past. Contrasting Bill's "Big" voice with the "Little" voices we see pictured gives a sense of gentle power.
Illustrating Yamada's connection to special interests. The black and white help to convey a senses of purity and contrast.
A book that elevated the issues facing the community while educating voters about critical accomplishments.
For a candidate that really did focus on healthcare issues for his district.